BiznusSoft Marketing Campaigns
These Marketing Campaigns were created specifically to help increase click rates and engagement. This included redesigning logos. Email large groups of individuals with personalized email brochures. Which saw a dramatic rise in engagement. This also included creating marketing videos, brochures, and various elements to increase capture.
One of the first projects I worked on while I was an intern outside of the Website was Marketing Campaigns using Mailchimp. Alongside this I used Illustrator and Photoshop to brighten up images, or to redesign logos to help better fit the campaigns I would send out.
BiznusSoft hired me as an intern to work with them in building their own marketing campaigns online. This included, concepting, designing, and re-branding much of the BiznusSoft material. In two months we went from concepting and planning into a fully functioning campaign management system using the Agile / Scrum Methodologies for workflow.
The Project's challenge was that it had to be done each week with a completely different audience in mind, fluctuating from different to solutions. This included having to create a video for each major new campaign and also building material that would fit the prospects wants and needs.
The audience for this product targeted were 40 - 56, male and female people who were decision makers at their companies who are interested in software as service solutions.
